This is the 6th edition of the Future of Heart Failure meeting !!! We have been supporting this event since the beginning and helped St. Jude Medical (now Abbott) to make it a success. The high-end stage set-up (to create a "waaw" feeling) and interactivity tools (voting, Q&A iPads, table microphones, cabaret-style set-up to stimulate networking) have been key elements in this.
It's also one of these meetings in which the client allows and trusts us to improve year-after-year. For this edition, we focused on the graphics for the HiRes & LowRes LED screen and integration with the finishing/"backdrop", in total covering a wall of 6 x 22 m. Our oval shaped stage in front of this adds to the very nice staging.
As 'side aspects':
- We again have 6 large canvas prints with patient testimonials.
- No break-out rooms or ePoster desks this time but we do film interviews with "KOLs" (Key Opinion Leaders).
- We also pay special attention to the recording of the session since these are used to create a video library of the event and a mini-website. The complete set of recordings is put on usb-sticks which are distributed after the congress "to-keep-the-memory"